How is an ecosystem defined?
Well, in relation to nature and habitats it is defined as a biological community of interacting organisms.
Whereas, In terms of tech, this means a group of devices which take use of a powerful software to create one interconnected collaborative network.
Many companies use this to create a ‘family’ of devices on a much more larger network.
When it comes to apple, they are the only tech company that have truly mastered the ecosystem.
why does apple have an ecosystem?
The ecosystem they have made is something that draws consumers in to purchase more products to work simultaneously.
It all begins with the iPhone. You purchase your brand new iPhone, then all of a sudden you have an iPad, a Mac, an Apple TV, an Apple Watch, Airpods and the list goes on…
There could be various other products on the market that are better and cheaper.
Having an Apple product disconnects the user from using many exceptional products from third-party companies.
Take into example this apple watch, it works with the iPhone, but won’t work with android.
If you have an android and the apple watch is appealing and you’re looking to buy one, you will need to buy an iPhone. Because it has been made to only work with apple products.
And it goes both ways, third party products are unlikely to work with anything apple.
what does software have to do with the ecosystem
Software plays a big role in the ecosystem because it is what governs how the devices interfere with one another and how the information is shared.
The software such as iCloud, airplay and airdrop allows us to start a task on one device and continue it on another.
How the Ecosystem works
For example, you start a Pages document on your Mac but you need to leave the house, so you continue it on your iPhone.
This is thanks to iCloud files and multi-platform applications.
Or you start texting on your phone but you’re listening to music on your HomePod, you know the notification is there but you do not want to reach for your phone.
So What do you do?
Well, You ask Siri to read your notifications via HomePod.
But is this a good enough reason for an average-consumer to buy the homepod?
And this is apple’s weakness, the average consumer is only likely to buy an iPhone, this is what separates a loyal consumer from the average consumer.
They’re not reaping the full benefits which comes with this ecosystem
We can have a look at a case, which is the AirPods, when Apple removed the headphone jack on the iPhone 7, they wanted users to move towards the AirPods.
Since they have a strong consumer trust, it’s pretty easy for them to buy the AirPods.
But now, a consumer is inclined to buy AirPods or the AirPods pro.
The fluency of set-up also creates the want for the wireless earbuds as does the fluency of use within the ecosystem.
AirPods use a W1 chip which allows AirPods to automatically connect to any device on one’s iCloud account.
how does it benefit a consumer
Families of devices or ‘ecosystems’ create a sense of consistency and ease in a consumer’s life and the majority of the time Apple aims to impress and support the consumer.
You buy an iPhone and suddenly you have a smartwatch, a smart speaker and a top of the range laptop.
Is this good enough for the consumer?
Does it keep us connected and happy or is it to make us spend more money?
Well I believe it goes both ways, each and every apple device is meshed together and they all work simultaneously, they make people’s life easier, my work easier and it comes with its own perks.
Why is apple different
Yes you have to spend more money for the individual devices, but it all makes sense when each product can do its own wonderful thing
Apple’s ecosystem goes beyond just interoperability. It involves the connection between users and the company, and how Apple treats its customers.
Unlike Google—which offers (mostly) free services, in exchange for selling your data without your permission, Apple does not monetize your personal information.
The iPhone is more expensive than Android phones, but part of that discount on the Android side is compensation for giving up your data to Google which then shares it with the government
It might all be flowery when Google is listening to a conversation between 2 terrorist’s but not so wonderful when it’s sensitive data about an individual.
Unlike Facebook which creates a detailed personal profile to use for advertising, Apple anonymizes your data through differential privacy, what differential privacy is, there is a middleman between the user and advertising agencies and it covers the true identity of a user.
No personal information is shared between third parties.
The newest iPhones are expensive but I believe Apple is price correcting after they have realised not everyone in the world can afford a £1000 iPhone every year.
But sometimes one needs to consider what is included in the package within the apple ecosystem, it’s not just a pocket computer, but a broader ecosystem that extends the power of the device.
And with greater and enhanced privacy than its competitors.
What do I think of the apple ecosystem
In my eyes, this added value of the Apple ecosystem is truly remarkable because If own multiple devices. You can make and receive phone calls and messages on my wrist
I can work on documents on my phone that I’ve created on my desktop computer
and I can store and access data in a way that I can access it securely from all of my devicesUnderstanding the real power of the ecosystem won’t make everyone happy to pay for all the devices
but it would certainly help them understand that they’re paying for more than just the device, they are paying for a relationship and interoperability between apple
Do you think it is worth paying extra for additional features, let me know in the comment section below!